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Chicago-area startups piggybacking on social media for new product concepts — chicagotribune.com

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As I mentioned in the last post, the future of your industry — all the new ways it will develop, communicate, decide — isn’t something you farm on your plot of land, under your control.  Instead, it’s hidden in the forests outside your fence, growing wild.  The print industry ignored that forest, and was ambushed by the “enemy” hidden therein.  You don’t have to make the same mistake.

You’d better not make that same mistake.

The new talent is not lined up outside your HR department, waiting or hoping for your attention or offer. Instead, they are on the move en masse for their own reasons, pursuing their own interests.  Creating their own paths and communities.  Since they’re not coming to you, you’ll need to approach them.

Who are they?  Some call them the E-Children.  I’m one of them, and I’ll tell you what I know.

Our earliest birthdays were in the late 1960s, which makes a fair lot of us categorizable as “Generation X“, or born between 1965 ad 1976 – numbering approximately 51 million.  But the larger group is the Millenias, once referred to as “Generation Y”.  Born between 1977 and 1998, there are 75 million of us.

We have mantras.  Sure, not all of us, but enough of us can agree on some universal basics of the digital landscape.  We must repeat:

The Power Of We
I Have A Voice
I Can Build It Myself
Information Is Open

All of these things need exploration!

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